The New York City Health Opinion Poll (HOP) is a periodic rapid online poll conducted by New York City Department of Health and Mental Hygiene. The goals of the poll are to measure adult New Yorkers’ awareness, acceptance and use — or barriers to use — of our programs; knowledge, opinions and attitudes about health care and practices; and opinions about public events that are related to health. The data collected through public health polling are rapidly analyzed and disseminated. This real-time community input informs programming and policy development at the Health Department to better meet the needs of New Yorkers.